There are not many areas of modern life that are immune to high tech innovation. It’s baked into our jobs, the economy, the cars we drive, and practically every choice we as consumers make from the food we eat to healthcare. Even pop-culture and our politics are intimately linked to our growing connectedness and the immediacy of information brought about by new digital technologies.

Whether you like it or not, the consumerized Web is here to stay, and our attitudes and behaviors are changing because of it. If there is any doubt, according to Pew Research, 40% of Americans today get their national and international news online, and for those under 30, that number reaches almost 60%. Across the globe, social-web applications from micro-blogging to bookmarking are gaining popularity and opening up uniquely digital relationships between people who are otherwise separated by time and space.

As a marketer of enterprise business applications, I’ve watched with fascination as these changes have unfolded over the course of my career and the past decade in particular. As with practically anything that changes this fast, it is sometimes difficult to separate fad from trend, but the symptoms of deep rooted, sustained and fundamental change are under foot.

This blog is intended for entrepreneurs, marketers and curious onlookers interested in exploring these high tech innovations and participating in the discovery of personal and professional strategies to fully exploit them. The goal: to stay engaged, relevant and competitive in this new world. I hope that visitors will find my perspectives interesting and worthwhile.